CAN A MALL PROVIDE A BETTER EXPERIENCE TO SHOPPERS?

Providing a seamless experience to the shoppers is important for letting them enjoy shopping. Retail solutions will reduce queue times as it processes orders faster. In this blog, we will discuss how smart retail solutions in PT AEON MALL INDONESIA have proved to be a trendsetter. 

 

What are the challenges for shopping mall operators?

Visitors to a mall demand a better digital experience and a specific atmosphere that makes their shopping experience feel more informative, comfortable and safe. They do not want long queues at food counters. Restrictions for crowd control imposed by the government during Covid worsened the situation. On the other hand, the tenants wanted data on the visitors to improve their experience and manage their promotions effectively. They also wanted a robust safety and security infrastructure to build trust among the shoppers.

 

How can tech-based solutions help?

 

Technology is helping many sectors provide seamless service to customers. Government solutions and services by NEC are ensuring a digital transformation in many sectors. Payment solutions with the help of face recognition technology are being implemented in smart cities. Video analytics powered by Artificial Intelligence is being used for crowd management. The aviation sector is using biometrics to ensure contactless boarding for passengers. Command & control centers are using data gathered by IoT-based devices to manage the operations in a smart city. Smart shopping is also possible with some of these technologies. 

 

Technologies for a better shopping experience 

 

Analytics can help mall managers in detecting the different demographics of shoppers and tailor their offerings to specific audiences. This can help tenants in their promotional campaigns. The flow of people and where they linger will provide crucial information to mall managers. Understanding and measuring footfall is critical for effective marketing. A people-counting solution is being used by mall managers to plan busy periods. Nowadays, there are technologies with which purchases can be made online, and the product can be picked up from the mall. Government solutions and services by NEC based on technologies like analytics are also being deployed in smart cities. 

 

 NEC’s Smart Retail Solutions in PT AEON MALL INDONESIA  

 

Passer Counting Solution is one of the smart retail solutions that NEC can provide. It can be insightful for a mall as it counts and monitors the fluctuation of total visitors in real-time. Tenants of Aeon Mall Indonesia are gathering insights into the visitors’ traffic with the help of the Passer Counting Solution. The offline self-ordering system utilizes a state-of-the-art integrated electronic money system and POS technology that are integrated and capable of performing identification and verification of the order within one second. NEC’s IEMS system helps customers use e-money to make purchases. They can see the history of the purchases made and the balance they have. The system is highly secure and convenient to use. NEC’s POS systems can collect data about the customers, which can be used for creating targeted promotional campaigns.   

 

NEC also provides a total solution of CRM for loyalty reward points that help in improving the effectiveness of promotions and providing shoppers with e-voucher benefits. Other NEC multi-purpose monitoring systems that malls can avail of include CCTV/field analyst and FR Video Analytics. NEC can provide servers to manage prepaid transactions, loyalty points, e-voucher redemption, balances and user accounts.

The ways in which the shopping malls can benefit from these retail solutions

These retail solutions are user-friendly for both the retailers and the customers. Malls can cater to the unique requirements of shoppers. They can draw up a strategy to satisfy the visitors and encourage them to spend more money. The experience of shoppers can be enhanced with the help of e-vouchers and loyalty point redemption. Deploying these solutions can make transactions simpler. Goals of sustainability can be achieved with the help of these solutions. Back-end sales operations can be managed more effectively with these solutions. Investments in retail infrastructure will give better returns with them.

Conclusion

It is likely that shoppers face problems in getting their orders on time. They may have to face long queues in malls. NEC’s retail solutions can cut down the time taken in transactions. They are helping the mall managers and tenants satisfy the shoppers by catering to their specific requirements in a seamless manner.